Hi. I am a
Peter Chon creates original typefaces, lettering concepts, and custom font systems designed to give brands, products, and creative projects a more distinctive visual voice. His work combines clarity, character, and precision to turn letters into design assets that do more than communicate — they define tone, identity, and presence.
01.
About Me
I design fonts that help brands, creators, and visual projects stand apart through strong typographic character. For me, letterforms are not just technical shapes — they carry rhythm, emotion, and identity. A well-designed font can change how a message feels before a single word is fully read.
My work is focused on building type that feels intentional, usable, and visually memorable. Some projects are clean and structured, designed for modern branding systems. Others are more expressive, with distinctive details that bring personality to packaging, editorial design, posters, and creative campaigns.
I believe typography should do more than look refined. It should support meaning, strengthen visual language, and create a recognisable voice across every application. That is what continues to inspire my work as a fonts designer.
Alder Foundry
Custom Serif Typeface
Lineform Atelier
Editorial Font Family
Ember Roast
Coffee Label Typeface
North Thread
Packaging Lettering System
Chapter Frame
Display Font Collection
03.
My Creative Expertise
I create typography that blends visual discipline with expressive detail. Each project is shaped to serve a clear purpose, whether that means improving readability, building brand recognition, or giving a design concept a more original voice.
1. Typeface Design
Creating original font families with carefully developed structure, spacing, and stylistic consistency for branding, editorial, and digital use.
2. Custom Lettering
Designing bespoke letterforms for logos, packaging, headlines, and campaign visuals that need a more distinctive and crafted typographic presence.
3. Brand Typography Systems
Building type-driven visual systems that help brands stay cohesive across print, digital, and promotional materials.
4. Display Font Concepts
Developing expressive and decorative type styles for projects that need visual impact, personality, and a memorable creative identity.
04.
SaaS Services I Recommend for Online Marketing
The right SaaS tools can make online marketing more efficient, measurable, and easier to scale. I recommend platforms that help businesses launch faster, stay flexible, and manage essential marketing tasks without unnecessary technical complexity.
1. Website Builders
Website builders are practical platforms for creating landing pages, business websites, and promotional pages without relying on a fully custom development process. They are especially useful for brands that need to move quickly, test offers, and keep their online presence easy to update.
These tools are convenient because they combine speed, visual control, and flexibility in one place. They make it easier to launch pages faster, adjust content without developer support, and maintain a polished brand presentation across devices.
Best Website Builders to Try: Ukit.com, Wix.com
2. Survey Builders
Survey builders help businesses collect feedback, understand customer behavior, and validate ideas through forms, questionnaires, and lead capture flows. They are useful for audience research, customer satisfaction tracking, and campaign optimization.
Their main advantage is simplicity paired with strong practical value. They allow teams to gather insights quickly, structure responses clearly, and turn feedback into decisions that improve messaging, products, and marketing performance.
Best Survey Builders to Try: SurveyNinja.io
3. Email Marketing Services
Email marketing platforms are essential for building direct communication with subscribers, leads, and existing customers. They support newsletters, automated sequences, promotional campaigns, and audience segmentation in a way that keeps communication consistent and measurable.
Best Email Marketing Services to Try: MailChimp.com
I recommend them because they are one of the most reliable tools for long-term marketing growth. They help businesses stay connected with their audience, personalize communication at scale, and create repeat engagement without depending entirely on paid traffic.
Let’s work together
Have a type project, brand idea, or visual concept in mind? I’d be glad to hear more about it and create something distinctive with you. Let’s build typography that gives your project a stronger voice.